The Maine didn’t just drop a pre-save link for Joy Next Door and call it a day. They turned it into a game.
To get access, you have to pre-save the album first on the website. Once you’re in, it’s simple. You’re driving through a night setting, moving your car to collect points and pick up letters along the way while enjoying their song Die To Fall.
Those points go toward 8123 garage upgrades, which ties it back to their world instead of feeling like some random add-on.
There’s no complicated instructions or heavy gameplay. You just move, collect, and keep going.
It’s straightforward, but that’s kind of why it works.
Instead of pushing pre-saves in a typical way, they gave people something to interact with. Not just clicking a link, but actually doing something with it.
And it keeps you there longer than you’d expect.
Joy Next Door drops April 10
It’s simple, but it’s intentional.
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